MICI – Made In Côte d’Ivoire

Ivorian Fashion Brand in Geneva

MICI — Made In Côte d’Ivoire is an Ivorian fashion brand based in Geneva, founded by Marietou Ouattara, born in Abidjan and raised in Switzerland. After years working in finance, she began bringing handcrafted pieces back from Abidjan in 2013 to share with those around her, and that instinct grew into a full brand.

More than a decade later, MICI designs in Switzerland and produces every piece by hand in its own atelier in Abidjan, keeping a direct link to the Ivorian artisans behind the work. The brand serves Geneva’s diaspora and a wider Swiss audience across the Romandie region.

Brand Highlights

✓ Ivorian fashion brand founded by Marietou Ouattara
✓ Ethical, handmade slow-fashion design
✓ Produced by hand in the brand’s own Abidjan atelier
✓ Traditional African fabrics fused with contemporary design
✓ Men’s & women’s clothing and accessories
✓ Online store with worldwide reach
✓ Travelling pop-up sales across Swiss cities

Why Clients Choose MICI

Products & Features

Clothing: Men’s & Women’s | T-Shirts | Bombers | Accessories

Design Approach: Ethical | Handmade | Slow Fashion

Craft: Traditional African Fabrics | Artisanal Techniques | Direct Artisan Production in Abidjan

Where to Buy: Online Store (mi-ci.ch) with Worldwide Reach | Travelling Pop-Up Sales Across Swiss Cities

Brand Type: Ivorian / African Fashion Brand | Founder-Led | Online-First

Cultural Value in Geneva

MICI gives Geneva’s diaspora and a wider Swiss audience a way to wear authentic, ethically produced African design — garments with a real story, made by named artisans and rooted in Ivorian heritage rather than fast fashion. Backed by a decade-plus track record and a visible founder, its online-first model plus regular Swiss pop-ups make it easy to buy from anywhere in the Romandie region while staying directly connected to the maker.

Visit the Online Store

Contact Details